When it comes to launching an ICO, you are your most important customer, you have to get your future users interested in your project and understand why they should buy into your ICO.
On top of that, you have to compete with other projects vying for the same audience, it can be difficult to know how to go about it.
That’s why this article is for you, it will share some insights into creating an ICO marketing strategy, as well as some helpful hints for success.
What you need to know before you create your ICO marketing strategy
Before starting your marketing strategy, you need to understand who you are marketing to and what your goals are, your ico content marketing strategy should be based on the following questions:
- Why do people need your product/service?
- What problem does your product/service solve?
- How does your product/service solve that problem?
- Who are the target users for your product/service?
- Where can you find those people?
- What is the best way to get your message across to them?
Once you have the answers to these questions, you’re ready to move forward with your marketing strategy.
Choose the right ICO marketing channels
Marketing channels are the different channels you will use to get your message out to the public, a marketing channel is a type of media that you will use to get your message out to the public.
Some of the most common channels you will use to market your ICO are:
Website: is the main hub of your marketing strategy, it’s where potential users will first encounter your project after they’ve searched online.
Make sure your website is user-friendly and contains accurate information, remember, potential users will be visiting your website when they are researching projects.
White paper: is the foundation of your ICO marketing strategy, it’s where you should outline all the features and benefits of your product/service, as well as how they solve problems.
Articles/Press releases: Blogs and media are good sources of information, so are specialized crypto and business websites. If you’re looking to target a specific country, you can also try posting on popular local forums.
Make a content marketing strategy
A content marketing strategy is a key to success for any business that wants to raise money through an ICO.
The strategy should be based on the following principles:
Be consistent: You must be consistent in the messages you send out, this includes your website, social media posts, and written content. If you are posting content on a frequent basis, make sure you are creating engaging and interesting posts.
Be authentic: You must be genuine in all your posts, if you’re trying to be someone you’re not, your posts will fall flat and you will end up with a negative reputation.
Keep it short and sweet: Don’t ramble on and on in your posts, keep your sentences under 60 characters so they are easy to read and understand.
Outreach and Community management strategy
When it comes to marketing your ICO, you want as many people as possible to know about it, this means you need to build relationships with bloggers, journalists, and influencers.
If you want to target a specific country, you can also find groups on social media sites who are interested in your niche.
If you’re interested in promoting your ICO outside of your own country, look into joining a global project.