How To Create A Content Marketing Strategy That Helps Your Business By Bret Talley

Content marketing is about creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Content marketing can do this by educating potential customers about the benefits of your product or service.

Define A Target Audience

A target audience is a group of people who share common characteristics and interests that you can focus your content marketing on.

To define your target audience, you’ll need to think about:

• Demographics (age, gender, location)
• Psychographics (lifestyle, personality traits)
• Ideal customer profile (the type of person who will buy from you)

You should also know what information they want or need from you; how they feel about their pain points; what challenges they face in life; and their goals for the future.

Create Your Content Plan And Marketing Goals

A content marketing strategy is a plan for creating and distributing relevant, valuable content that helps you achieve your business goals. Before you start creating and publishing blog posts, emails or videos, it’s important to define your goals, says Bret Talley. This is because the value of your content depends on what you want to achieve with it–and if you don’t know why or how you’re going to measure success at the end of 30 days (or whatever timeframe works for your business), then how will anyone else?

It’s Important To Offer Something Of Value To Your Audience

When you create content, it’s important to offer something of value to your audience, according to Bret Talley. You want them to come back for more–and the only way that will happen is if you provide solutions to their problems, give them something they can use and make sure it’s relevant to their needs.

Don’t give away something that isn’t valuable (e.g., an e-book with no actionable steps), but also don’t make it too hard for people who want information from you in order for them to get it (i.e., don’t require them sign up for anything).

Create Strategies For Social Media 

Social media is a great way to promote your content and engage with your audience. You can use it to share content, drive traffic to your website, build relationships with influencers and get feedback.

Here are some tips on how to use social media for content marketing:

• Post regular updates about what’s happening at your company or industry event that may be relevant for readers of the blog post. This will keep them coming back for more information about what’s going on in their industry; it also gives them an opportunity to comment on what they think about what you’ve said (which will help with SEO).

• Share articles from other websites/blogs related directly or indirectly to yours so that readers can learn more about the topic being discussed in these articles – this will encourage them come back again because they want more information!

Conclusion

We hope this guide has helped you to understand how to create a content marketing strategy that works for your business. As we’ve seen, there are many steps involved in developing an informed plan, but they all fall under the umbrella of creating and distributing valuable content. With that in mind, the most important thing is to keep up with the latest trends so that you know what type of content people want from brands like yours!